Missoni for Target crashes retailer’s site

Missoni for Target, the long awaited collaboration between the legendary Italian fashion house and the nation’s second-largest/first-hippest big box store, made its online debut Tuesday. Target started selling a capsule collection from Missoni, the Italian brand known for its zigzag knits and bright patterns, Tuesday morning. Priced at a fraction of what Missoni usually costs, the line had created enormous interest among fashion editors and regular Target shoppers alike. “Due to an overwhelming amount of traffic to Target.com as a result of the Missoni launch this morning, guests are unable to access the site,” Target said in a statement. “Providing a positive shopping experience to our guests is important to us and we are working to get the site back up as soon as possible. We apologize for the inconvenience.”